Seven short years ago, Evolution of Smooth, or EOS, began its takeover in the lip care industry. The founders of EOS were able to get their products placed in Walgreens, and after the lip balms did so well there, they were placed in Walgreens, Target and Walmart locations. Now, EOS, is the second best-selling lip balm in the U.S. and has surpassed popular lip balm brands that have been around for decades, like Chapstick and Blistex.
Sanjiv Mehra, one of the founders of EOS, states that EOS has been focused on creating and distribuing quality products these past seven years, and hasn’t revealed much about the company during this time. Now, Mehra says that it’s important to provide a little more information about EOS to customers. Evolution of Smooth is currently worth $250 million, and the company sells about 1 million units every week. EOS lip balm is also set to be at the forefront of the growth of the lip balm industry. It is predicted that the industry will be worth about $2 billion by the year 2020. This is largely due to the fact that consumers are demanding more natural and organic products, and this is where EOS shines. The lip balms are known for featuring ingredients like vitamin E and shea butter, which help to condition the lips and prevent dryness. For more information, visit evolutionofsmooth.com.