nyone planning an event, whether personal or business related, knows that the road to a successful and enjoyable occasion can be riddled with stress and anxiety.
Lauren Conrad recently graced Redbook Magazine’s July cover and shared with Redbook’s readers her party planning knowledge and experience, offering a few tips for a stress-free party planning experience.
Ever since her days on reality TV, this very talented and social media savvy beauty has branched out into several of her own successful businesses, building a lifestyle empire not unlike Martha Stewart’s. This millennial entrepreneur’s lifestyle realm includes several best-selling books, two clothing collections, and now party and event planning.
Lauren’s main advice regarding party planning is not to worry about achieving perfection as this can result in a fussy and less comfortable atmosphere. In her mind, a successful party has to have a relaxed, easy, and welcoming feel. When planning parties together with her husband, William Tell, she has also learned to compromise on easier and less formal themes.
Lauren essentially believes that party planning has to be fun. She shares this view with Twenty Three Layers, which is a group of New York based event planners and it was founded by Jessica Boskoff.
With more than 10 years of experience in creating events for other successful hospitality and concierge firms, Jessica launched Twenty Three Layers in October 2012. Her company provides full service corporate, as well as private event planning, taking full advantage of its valuable relationships and successful collaborations with exclusive and sought-after vendors around the world.
Twenty Three Layers aims to deliver unique, fun, and worry-free events, and provides its knowledge and creative inspiration to corporate and private clients, creating memorable occasions that reflect the latest popular trends in food, décor, and entertainment.
Event planning requires know-how and skill, but at the end of the day, both for Twenty Three Layers as for Lauren Conrad, it boils down to delivering an elegant yet stress-free experience for everyone.
Find Twenty Three Layers in NYC